Welcome to Plant-Powered Athlete (PPA), where the pursuit of athletic excellence merges with the power of clean and scientifically formulated plant-based nutrition. We are a team of passionate athletes and fitness enthusiasts dedicated to transforming sports nutrition. At PPA, we believe every athlete has the potential to reach peak performance with clean, effective, and scientifically formulated supplements.
Our journey began with a problem and a glaring issue:
the market was flooded with protein supplements that may be doing more harm than good. As athletes seeking strength, speed, health and longevity, we found products that failed to deliver and threatened our well-being.
Many protein powders are filled with additives, toxins, chemicals, fillers, pesticides, and processed sugar, all of which may hinder our progress, cause gut damage, inflammation and hormone disruption.
Driven by a belief in a better solution, Plant Powered Athlete was born. Our mission is unwavering: to provide athletes with a protein supplement that is clean, potent, and scientifically formulated. We are committed to offering the highest quality protein powders that truly support your aspirations, enhances your performance, and safeguards your health.
Most protein supplements promise muscle growth and improved gains, but fall short in the quality and formulation of their ingredients. They are often packed with harmful additives which can disrupt your hormones, cause gut problems, and impede your progress. Additionally, most protein powders are made with one or more protein sources that are chosen for maximizing profits over health and performance, and are not made with the ideal BCAA ratio in mind. Our scientifically formulated protein supplement addresses these issues, focused on maximizing your performance, health and longevity.
We remove all chemicals, toxins, processed sugars additives, ensuring our protein powder is USDA Organic Certified. Our blend includes five specific plant proteins with the perfect BCAA ratio as shown by science to maximize both endurance and muscle protein synthesis. It is also formulated with optimal amounts of evidence-backed adaptogens to help optimize performance, enhance recovery, increase energy, and improve overall gains. Plus, it tastes great and mixes smoothly, with zero processed sugar.
Our protein supplement is designed to improve muscle protein synthesis for faster gains, boost energy for longer and harder workouts, speed up recovery, and replenish electrolytes for optimal body function. We eliminate your concerns about toxic ingredients so you can focus on achieving your athletic potential.
To build a global community and support millions with the proven benefits of a whole food, nutrient-dense, plant-based diet and high quality, clean, organic, and scientifically formulated protein supplements, helping you reach peak performance and unlock your highest potential as athletes and individuals.
Our scientifically backed protein supplements and our dedication to quality and purity can help you be the best version of yourself so you can live your best life full of energy, strength and vitality.
At Plant Powered Athlete, we believe in the power of community. We are more than a brand; we are a movement of athletes dedicated to pushing our limits and supporting each other. By joining PPA, you become part of a community that shares your passion for excellence and commitment to achieving the highest levels of performance and living your longest and healthiest life possible. Connect with fellow athletes, share your progress, and inspire others to reach new heights.
Together, we can create an environment where everyone thrives and achieves their personal best.
Nathan never lifted a barbell before he turned 30 years old and never ran faster than a 7:30 mile, and just over 5 years later on a 100% drug-free, plant based diet, he deadlifted 500lbs and ran a 5:35 mile. He is continuing to get stronger and fitter and loves educating and inspiring people on how to achieve their peak performance on a plant powered diet. He has spent over 10,000 hours interviewing over 400 of the top health experts and nutritional scientists and functional medicine doctors on the planet, and has won nearly 2 dozen awards for his esteemed work in health research and education. You can learn more about Nathan at www.nathancrane.com.
Ted McLeod is a dynamic sales and operations leader with over two decades of experience managing multi-million dollar budgets and teams from startups to corporations.
A lifelong athlete, Ted participates in mountain bike and adventure races and enjoys a variety of outdoor activities such as skiing, kayaking, and rock climbing. His passion for sports and the outdoors fuels his commitment to excellence in all areas of life.
In addition to his professional accomplishments, Ted has made significant contributions to event management, including building the largest mud obstacle series in Canada and directing operations for major mountain bike races. His leadership and innovative solutions have left a lasting impact across multiple industries.
Ted continues to contribute as the COO of Plant Powered Athlete, where his lifelong passion for wellness and his understanding of business strategy, operations and execution continues to drive Plant Powered Athlete forward.
Fahad Zaid is the Social Media Marketing Manager for Plant Powered Athlete, where he oversees the brand’s social media presence, editing content that highlights the benefits of plant-based nutrition for athletes. His work aligns with his personal values of promoting health and sustainability. With a background in marketing and social media management, Fahad has led various campaigns aimed at increasing brand visibility and engagement, particularly in the wellness and fitness space.
His expertise includes social media strategy, content creation, audience engagement, analytics, graphic design, and video editing. Fahad is currently pursuing a Bachelor’s degree in Business Administration and is passionate about encouraging plant-based lifestyles to help people make healthier food choices.
In his spare time, he enjoys playing cricket, a sport he’s been involved in for over 10 years.
Joe Gagnon is a peak performance advisor, board member, and seasoned endurance athlete with over 20 years of experience following a plant-based lifestyle. As a six-time CEO, Joe specializes in guiding early-stage companies toward growth and success. He believes that the challenges of leading a company and pushing physical fitness limits go hand-in-hand.
Joe has completed six Ironman Triathlons and over 90 races exceeding marathon distance. In 2017, he ran six marathons on six consecutive days across six continents, showcasing his dedication to peak performance. He is also the author of *Living the High Performance Life* and co-hosts the *Chasing Tomorrow* podcast. Known for setting ambitious goals, Joe completed a 100,000 pushup challenge last year and is currently aiming to achieve 30,000 pullups, 150,000 push ups, and 3,000 miles of running this year.
In addition to his athletic feats, Joe publishes a daily blog, sharing his insights on endurance, leadership, and high performance.
Luz Crane is an Admin Assistant specializing in accounts, handling bookkeeping tasks, accounts payable/receivable, and managing logistics for events and sponsored athletes at Plant Powered Athlete. She also supports software account setups and contributes to overall company growth. Born in Mexico, Luz moved to the U.S. in 2000, learning English and studying accounting. She now lives in North Florida with her husband and two children.
Her past experience includes office administration at the Chi Center in Santa Fe, New Mexico, and supporting her husband’s business since 2010. Luz is passionate about living a healthy, plant-based lifestyle, engaging in family outdoor activities like biking, camping, and beach volleyball, and ensuring her children grow up as healthy, responsible individuals. Despite not enjoying cooking every day, she loves healthy food and appreciates the small moments in life, like her husband helping around the house.
After years of encouragement from her husband, she eventually tried and fell in love with CrossFit, although her husband had to stop due to injuries from intense training.
Syed Majid Ali Shah is a seasoned Video Editor and Graphic Designer for the Plant Powered Athlete Podcast. His role involves editing and producing content across platforms like YouTube, Spotify, Apple Podcasts, Amazon Music, Samsung Podcasts, and RSS.com. He repurposes podcast material into formats such as Reels, TikToks, YouTube Shorts, and medium-length videos, designs engaging YouTube thumbnails, and manages the podcast’s social media. Working with Plant Powered Athlete since May 2024 has deepened his understanding and appreciation of a vegan lifestyle and plant-based nutrition.
Born on August 7, 1994, in Islamabad, Pakistan, Majid has always had a passion for media and design. His expertise spans video editing, motion design, whiteboard animation, graphic design, and sound treatment. With over a decade of experience since 2014, Majid expanded his international client base in 2022. He holds an Advanced Diploma in Media Studies from Arena Multimedia, Rawalpindi.
Outside of work, Majid enjoys traveling and is committed to continuous learning, staying updated with industry trends. A fun fact about him is that he can design his entire home by himself!
Marc Lawrence A. Saguban is the video editor for the Plant Powered Athlete and Health Coach Nathan Crane channels. Working with PPA has provided him with flexible time and inspired him in his own fitness journey. Living in the Philippines, Marc is a husband and father of two.
He specializes in using Adobe products, particularly Adobe Premiere Pro. Before joining PPA, Marc spent 16 years as a senior multimedia designer in a corporate role, where he later also provided tech support and IT policy training as senior IT staff. He holds a degree in Computer Engineering and has always been passionate about design, teaching himself how to draw and later learning design programs, which led him to video editing.
In December 2016, Marc started his own YouTube channel to share his work, and during the pandemic, he gained a significant following. In his free time, he enjoys riding bikes with friends, both pedal-powered and motorized, and uploads his edited videos to YouTube. Marc also has a love for cars and mechanical work, building his own mountain bike and maintaining his motorcycle and scooters. He also enjoys the company of his two cats.
Robert Cheeke is the National Tour Manager and Brand Ambassador for Plant Powered Athlete (PPA), where he travels to vegan, fitness, and health festivals across the country to promote plant-based nutrition and Plant Powered Protein. As a brand ambassador, he uses his image and story to raise awareness of the brand, a role he finds highly rewarding.
A plant-powered athlete since 1995, Robert transformed from a 120-pound farm kid to a 220-pound champion vegan bodybuilder and has played a key role in growing the vegan fitness industry. He is also a New York Times bestselling author, having published six books. With over 20 years of experience as a public speaker and writer, Robert manages PPA’s presence at events and hosts their podcast. His writing skills are showcased through PPA’s newsletters and his personal works, including his ongoing efforts on his seventh and eighth books.
Robert’s accomplishments include being a two-time natural bodybuilding champion, a former champion runner, and a former professional sports massage therapist. He holds a certificate in plant-based nutrition from Cornell University and has been a guest speaker at over 20 universities. Additionally, he contributes to The Food Revolution Network’s professional coaching program.
Outside of work, Robert enjoys following sports like basketball and the Tour de France, traveling (he has visited 35 countries), walking his dog, and writing newsletters. A fun fact: he loves popsicles and eats them almost every night. While he speaks only one language fluently, his time working on cruise ships has given him the ability to greet people in seven languages.
Esther Odoko is the Operations and Marketing Project Coordinator at Plant Powered Athlete, where she ensures the smooth execution of marketing initiatives, support, and internal operations. Her passion for organization and helping others drives her work, aligning with her commitment to promoting a plant-based lifestyle for athletes.
With over seven years of experience as an executive administrator and Project Coordinator, Esther has gained expertise in project coordination, marketing strategy, administrative support, website management, and data analysis. She has worked internationally in roles like Operations Coordinator, Executive Support, and holds a Bachelor’s Degree from the University of Nigeria, along with additional certifications in Human Resources, Project Management, Data Entry, Tech Support, and Data Analysis from Instructor Home Inc. USA
Esther enjoys solving problems and is an avid reader. She has a strong interest in real estate, interior design, and photography. She loves organizing events and often stays behind to ensure everything runs smoothly. Esther thrives on personal growth and enjoys tackling complex challenges.
